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Marketing Manager Resume Example

Marketing managers are hired for growth. Lead with pipeline, revenue and ROI, then show the channels and teams you managed to get there.

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Sophie Laurent

Marketing Manager

Profile

Marketing manager with 8 years of B2B SaaS experience driving pipeline through content, paid media and lifecycle campaigns. Grew marketing-sourced revenue by 70% in two years while lowering CAC by 25%. Leads a team of 5 and a $1.5M annual budget.

Experience

Marketing Manager

CloudSuite Software · New York, NY
2021 – Present
  • Grew marketing-sourced pipeline from $6M to $10.2M (+70%) in 24 months
  • Reduced customer acquisition cost by 25% by reallocating spend from display to search and LinkedIn
  • Launched a content hub that ranks for 1,200+ keywords and drives 40% of inbound leads
  • Manage a team of 5 marketers and a $1.5M annual budget

Senior Marketing Specialist

BrightPath Analytics · New York, NY
2017 – 2021
  • Ran email nurture programs that increased trial-to-paid conversion by 18%
  • Coordinated 3 product launches with sales and product teams
  • Managed HubSpot automation and reporting

Education

B.A. Communications

New York University · New York, NY
2012 – 2016

Profile

Marketing manager with 8 years of B2B SaaS experience driving pipeline through content, paid media and lifecycle campaigns. Grew marketing-sourced revenue by 70% in two years while lowering CAC by 25%. Leads a team of 5 and a $1.5M annual budget.

Top skills for this role

Demand generationContent strategySEOGoogle AdsLinkedIn AdsHubSpotMarketing analyticsBudget managementTeam leadershipProduct launches

Writing tips for this role

  • Put revenue and pipeline numbers first.
  • Name the channels you own and your budget size.
  • Tailor keywords (B2B, SaaS, ecommerce) to each job ad.

Experience: Marketing Manager

  • Grew marketing-sourced pipeline from $6M to $10.2M (+70%) in 24 months
  • Reduced customer acquisition cost by 25% by reallocating spend from display to search and LinkedIn
  • Launched a content hub that ranks for 1,200+ keywords and drives 40% of inbound leads
  • Manage a team of 5 marketers and a $1.5M annual budget