The structure
- Greeting: address the hiring manager by name when possible.
- Opening (2–3 sentences): the role you are applying for and a compelling reason you are a fit.
- Body (1–2 paragraphs): two or three achievements that match the job’s top requirements.
- Why this company: one specific reason you want to work there.
- Closing: a confident call to action and thanks.
Strong opening lines
- “When I read that Northwind is expanding into Europe, I knew my experience launching two EU markets could help you get there faster.”
- “In my last role I cut customer response times by 40% — I’d love to bring that same focus to your support team.”
Tips
- Keep it to 250–350 words.
- Don’t repeat your resume — tell the story behind one or two achievements.
- Mirror key terms from the job description.
- Match the design of your resume for a polished application.
Mistakes to avoid
- Generic letters that could go to any company.
- Focusing on what you want instead of what you offer.
- Starting every sentence with “I”.
Need a first draft? Try our free AI cover letter generator.
Frequently asked questions
Is a cover letter still necessary?
Not always, but a tailored letter helps you stand out — especially for competitive roles or career changes.
How long should a cover letter be?
250–350 words, under one page.
Can I use AI to write a cover letter?
Yes, as a starting point. Personalize it with specifics about you and the company.